I HAD been following
one Facebook page for a while. It had some of the most
beautiful dresses I’ve ever seen in my life and I thought I’d look good in a
few of them.
I loved how clean and
classy the dresses looked and obviously how professional the store selling the
dresses generally seemed. Then I went on a trip
to Harare, where the shop is located. I decided to visit the
shop, as “any other business” while I was there.
I wasn’t ready to make
any purchases but I really just wanted to experience the store and maybe try on
a few things. You know, for when I
had the money. So, off to the store I
went but I was never ready for what I saw when I got there. The shop was situated
in a bank building in Avondale – that’s a decent enough location, I thought.
But when I opened the
door and walked into the store, it wasn’t really a store.
It was just a tiny
unflattering room with two rails of dresses on either side. It was such an
underwhelming room and guess what – it cost $1 to try on a dress! I didn’t even have that
buck! I couldn’t believe how
much faith I had had in this shop, especially with my general loath of online
shopping. But I had been sold a
dream. It looked nothing like it did on the Facebook page. And the dresses,
well, they were just dresses. I realised then that it’s such an easy task advertising
one’s products nowadays. Just take a few good
pictures, edit them, post them on your social media page and voila – it’s done!
This is why it’s important now more than ever to be a vigilant shopper. With
the advent of the Internet, it’s so easy for businesses to sell a dream and
guess what – you’ll fall for it. Save yourself the
emotional stress and make sure you keep your online purchases independent of your
wardrobe.
A significant number of
business owners are now taking their merchandise online because an increasing
number of people are consumers of the Internet. What is worse is you
actually buying these clothes after seeing them in pictures and not in person. What they don’t tell
you is after you pay – they’re not responsible for how the garment looks on
your body. One of the cardinal
rules to being stylish is before you buy a piece of clothing – try it on first
and make sure it fits you well. Clothes are an
investment; you have to invest wisely. You’re investing in
your self-mage and most importantly the brand that is you. You can’t afford to sit
back and hope your clothes will fit once they arrive – that just causes
unnecessary chest pains.
In order to be
considered fashion savvy, your clothes are going to have to fit you well and
this can only happen if you get into the habit of trying on clothes first
before you buy them. Don’t get me wrong –
there’s absolutely nothing wrong with looking at clothes on the Internet, just
don’t buy off it, look for ideas that will help you shop and put outfits
together. Because we don’t live
in a vacuum, there’s always room for research and getting inspiration from
other people. Once you walk into a
clothing store, be very honest with yourself. Be aware of your body type and
skin tone. These play a key role on the general outlook of your clothes.
Don’t buy a smaller
size with the hope that you’ll lose weight for it – you won’t. Buy clothes that
fit you now. Before you approach the
cash counter, while you’re still in the fitting room, concentrate on how the
clothing piece you’re trying on looks on your body. Worry about its general
outlook and not just the fact that you like it. My mother always says – right
dress wrong body! You may like the dress but it may not necessarily look good
on you.
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